Senior Marketing Specialist

Role Purpose

In this role, you will be responsible for executing and optimizing comprehensive marketing strategies that elevate our brand’s presence in the construction industry. You will work closely with cross-functional teams to showcase our portfolio, strengthen our market position, and ensure consistent messaging across the organization.

Key Accountabilities

Key Responsibilities

• Campaign Management: Plan & execute B2B marketing campaigns across multiple channels (digital, print, and email) to promote our construction services and completed projects.
• Content Creation: Oversee the creation of compelling marketing collateral, including project portfolios, case studies, brochures, press releases, and website content.
• Internal Communication: Manage the creation and distribution of internal communications—such as company-wide newsletters, leadership announcements, and organizational updates—ensuring strategic alignment and engagement between corporate staff and on-site construction teams.
• Event Coordination: Organize and represent the company at industry trade shows, exhibitions, webinars, and networking events.
• Project Documentation: Coordinate with site teams to capture high-quality project photography, videography, and drone footage for marketing use.
• Market Research: Monitor industry trends, competitor activities, and market shifts to identify new opportunities and refine marketing strategies.
• Vendor Management: Act as the primary liaison for external vendors, including printers, media outlets, and freelance creatives.

Qualifications, Experience, Knowledge & Skills

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–6 years of proven experience in a marketing role.
• Agency experience is highly preferred, demonstrating an ability to manage fast-paced projects, think creatively, and execute multi-channel campaigns.
• Strong copywriting and editing skills, with the ability to translate technical construction details into engaging external content, as well as craft clear, empathetic internal messaging.
• Excellent project management skills and the ability to handle multiple deadlines simultaneously.
• Demonstrated experience developing internal corporate communications or collaborating on employee engagement initiatives is a strong plus.